Drive more sales to your business. Expert advice & 80% OFF Email Marketing.

SiteGround
Drive more sales to your business. Expert advice & 80% OFF Email Marketing.
Hey there,
To help you prepare your website for the busy shopping season ahead, our compass now points at the ultimate goal of any business: sales.
Email marketing has proven to be one of the most solid strategies for driving conversions. So we give you 5 tips that will help you be more effective in your marketing efforts using email.
5 Tips for Effective Email Marketing
1. Capitalize on a strong lead magnet to get more leads
You first need to add a subscription form to your website in order to start collecting contacts. Right? But the form itself does not guarantee that visitors would leave you their emails. That’s why you need to incentivize them - promise them something valuable to get them motivated. Good lead magnet examples are: a discount code for your site; free downloadable resources like ebooks or reports; access to gated content like case studies, webinars, or industry reports.
2. Spare cost and resources with AI and email templates
Just like other marketing channels, email marketing can be pricey, unless you find cost-saving solutions that can help. Instead of hiring experienced marketers and web designers to craft your campaigns, consider using an AI writing tool and email templates. Both will spare marketing costs and even boost your results! After all, AI gets trained on collective knowledge of millions of experts worldwide and templates are tailored to follow best practices, guaranteeing success.
3. Don’t overlook your existing clients
Many email marketers focus all of their efforts on converting leads into clients. But the fact is your most potent audience is your existing clients - they have already committed and trust you, which significantly increases the likelihood for them to engage again with your offers and content.
4. Save your emails as templates
Capitalizing on your past work is a game changer! Save the emails that you send as templates and reuse the layouts, the colors, even texts and images in your future campaigns to save time and make your campaign production more efficient.
5. Commit to a mailing frequency
Sending emails irregularly and over large periods of time is far from optimal. Commit to a frequency - don’t overload subscribers with emails, but also don’t let them forget about you.
SiteGround Email Marketing Serves Sales at Your Fingertips With:
  • Easy-to-use email builder, including free pre-built layouts and ready-to-use templates for effortless email creation;
  • AI Email Writer Assistant for crafting the perfect email message that engages your audience and saves you time;
  • Lead Generation plugin for WordPress for building and growing your subscribers’ list;
  • Convenient tooling for saving your emails as templates, scheduling your campaigns and more;
  • Smart analytics for keeping track of open rates, click rates, unsubscribe rates, to analyze your marketing progress.
🏖 HOT DEAL: 80% OFF SITEGROUND EMAIL MARKETING
Enjoy all the necessary features to create compelling emails that engage your audience and increase sales.
GET 80% OFF
Best Regards,
The SiteGround Team
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